The Formulary — operated by Forever Young UK Ltd

Last updated: 28 October 2026

1. Who We Are

The Formulary (www.theformulary.co.uk) is operated by Forever Young UK Ltd.

We are committed to protecting your personal information and respecting your privacy. This policy explains how we collect, use, store and share personal information when you visit our website, contact us or purchase our products.

For privacy enquiries, please contact:

Email: info@forever-young-uk.com

Postal address: 14 Sandiway, Whiston, Liverpool, Merseyside, L35 3RH

2. Information We Collect

Depending on how you use our website, we may collect:

  • Your name, billing address and delivery address.
  • Your email address and telephone number.
  • Details of purchases, payments, refunds and order history.
  • Information you provide when creating a customer account.
  • Messages and enquiries you send to us.
  • Technical information such as your IP address, browser information and website activity, where collected through our website systems.

We collect this information when you place an order, create an account, complete a form, contact us or interact with our website.

3. How We Use Your Information

We use personal information to:

  • Process orders and arrange delivery.
  • Provide customer support and respond to enquiries.
  • Administer customer accounts.
  • Process payments, refunds and returns.
  • Maintain accounting and tax records.
  • Protect our website and prevent fraud.
  • Improve our website and services.
  • Send marketing communications where permitted by law and your preferences.

Our lawful bases under UK data protection law include:

  • Contract: to process and fulfil your orders.
  • Legal obligation: to maintain records and comply with applicable laws.
  • Legitimate interests: to operate and protect our business, respond to customers and improve our services, where those interests are not overridden by your rights.
  • Consent: where required, such as for certain marketing activities and non-essential tracking technologies.

4. Payments

Payments made through our website are processed using third-party payment services, including WooPayments and PayPal.

These providers process payment information in accordance with their own privacy policies and security arrangements.

We receive the transaction information necessary to administer orders, payments and refunds. We do not receive or store customers’ complete payment card numbers.

5. Delivery and Order Fulfilment

To fulfil your order, we share necessary delivery information with postal and courier services, including Royal Mail where applicable.

We share only the information reasonably required to deliver your purchases and resolve delivery issues.

6. Other Service Providers

We may share relevant information with trusted providers that support our business, including website hosting, payment processing, accounting, technical support and email services.

We require personal information to be handled appropriately and do not sell customer personal information to advertisers.

7. Cookies and Website Technologies

Our website uses cookies and similar technologies to support functions such as shopping baskets, checkout, customer accounts and website security.

We may also use analytics or other optional technologies to understand website usage and improve our services.

Where consent or another applicable legal requirement applies, we will provide appropriate information and choices before using non-essential technologies.

Further details about the cookies and technologies actually used on our website will be provided in our cookie information.

8. Marketing Communications

We may send promotional emails where you have consented or where another applicable legal permission allows us to do so.

You can opt out of marketing communications at any time by following the unsubscribe instructions in an email or contacting info@forever-young-uk.com.

Essential order and service messages are not marketing communications.

9. How Long We Keep Information

We retain personal information only for as long as necessary for the purposes for which it was collected, including order fulfilment, customer service, accounting, legal compliance and the establishment or defence of legal claims.

Financial and transaction records are retained for the periods required by applicable tax and accounting laws.

Other records are reviewed and deleted or anonymised when no longer needed, subject to our applicable retention arrangements.

10. Keeping Information Secure

We use appropriate technical and organisational measures intended to protect personal information against unauthorised access, loss, alteration or disclosure.

Access to customer information is limited to people and service providers who need it for legitimate business purposes.

11. International Data Transfers

Some of our technology and payment providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that an appropriate legal basis and safeguards apply, as required by UK data protection law.

12. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

  • Request access to your personal information.
  • Ask us to correct inaccurate information.
  • Request deletion of information where applicable.
  • Request restriction of certain processing.
  • Object to processing based on legitimate interests.
  • Request data portability where applicable.
  • Withdraw consent where processing relies on consent.

You have the right to object to the use of your personal information for direct marketing at any time.

To exercise your rights, please email info@forever-young-uk.com.

Some rights are subject to legal exceptions, including requirements to retain accounting and transaction records.

13. Complaints

If you have concerns about how we handle personal information, please contact us first so we can investigate.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Website: https://ico.org.uk

14. Changes to This Policy

We may update this Privacy Policy to reflect changes to our services, website technologies or legal obligations.

The latest version will be published on this page with its date of revision.